Partner Content Guidelines and FTC Compliance

Partner Content Guidelines and FTC Compliance

You want to promote UVettd in a way that's accurate, effective, and keeps you out of legal trouble. This article covers what you're required to disclose, what you cannot claim, how to describe the product accurately, and what happens if the guidelines aren't followed. Read this one carefully — these rules protect you as much as they protect UVettd.

FTC disclosure — what it is and why it's required

The Federal Trade Commission (FTC) requires that any material connection between you and a brand — including affiliate commissions — be clearly disclosed to your audience. This is US law, not a suggestion, and it applies whether you're posting on Instagram, writing a blog, sending an email, or recording a podcast. Non-disclosure can expose you to FTC enforcement, platform penalties, and loss of audience trust.

A "material connection" includes earning a commission when someone buys using your link. Because you earn a commission as a UVettd Certified Partner, every piece of content where you mention UVettd or include your referral link requires a disclosure.

Required disclosure language

The following disclosure must appear in your content verbatim, or in language that is substantively identical:

"I'm a UVettd Certified Partner and may earn a commission if you subscribe using my link."

This language must appear at the start of any content — not buried at the end, not in fine print, not in the first comment. On short-form platforms like Instagram Stories or TikTok, use the built-in paid partnership label in addition to verbal or on-screen disclosure. In bio links, include a brief note in the link description.

Prohibited claims

The following types of claims are never permitted in partner content, regardless of your personal experience:

• No medical or therapeutic claims. Do not say UVettd will "save your relationship," "cure loneliness," or produce any outcome that implies clinical or therapeutic results.
• No claims that UVettd provides therapy, counseling, or professional relationship advice. It does not. It is a self-assessment tool.
• No before/after narratives that imply guaranteed outcomes. Your personal experience is yours — framing it as a predictable result for all users is a prohibited claim.
• No claims about detecting mental health conditions. The CAMERA Method™ evaluates observable behaviors and compatibility factors. It is not a diagnostic tool.

Content that is adjacent to crisis topics, mental health outcomes, or relationship trauma is high-risk territory. If you're unsure whether a piece of content crosses a line, err on the side of not publishing it, or reach out before posting.

How to describe UVettd accurately

You can use the following description in your content. It is accurate, compliant, and clear:

"UVettd is a relationship self-assessment tool. It helps you clarify your values, define patterns you won't accept, and observe behaviors in people you're dating — so you make more intentional decisions."

You can rephrase this in your own voice as long as the meaning is preserved. The key points to maintain: it's a self-assessment tool, it's about your own clarity and observation, and it does not promise outcomes.

Content that creates exposure for your partnership

Certain content categories carry elevated risk regardless of your intent. Avoid promoting UVettd in the context of:

• Crisis-adjacent situations (breakups in progress, domestic conflict, emotional distress)
• Mental health outcome claims ("this helped my anxiety," "this is better than therapy")
• Guaranteed results ("you'll know exactly who to date," "no more bad relationships")

These aren't just compliance issues — content like this attracts the wrong expectations and leads to your audience being disappointed when the product doesn't deliver what you implied.

Consequences of guideline violations

Violations of the partner content guidelines may result in:

• Removal of your co-branded page and referral links
• Forfeiture of pending commissions
• Termination of your partner agreement

UVettd monitors partner content and responds to audience reports. If you become aware of a post that may violate these guidelines, take it down and notify the partner team. Self-reporting is always treated more favorably than a third-party report.

Common questions about this topic

Do I need to disclose on every post?

Yes — every piece of content where you mention UVettd or include your referral link requires a disclosure. This includes Stories, Reels, YouTube videos, podcasts, newsletters, and blog posts. A standing disclosure on your bio page is not sufficient on its own for individual pieces of content.

Can I say UVettd helped my relationship?

You can share your personal experience in a personal way — "I found it helpful for understanding what I actually want in a partner" is fine. Framing it as something that improved or saved a relationship, or implying that outcome for others, is a prohibited claim. Keep the language about your own process, not outcomes.

What counts as a therapeutic claim?

Anything that implies UVettd functions like therapy, counseling, or clinical treatment. This includes language like "better than therapy," "helped me process my trauma," "healed my attachment style," or any comparison to professional mental health services. UVettd is a self-assessment tool — that's the lane, and that's where accurate promotion lives.

What if I already have content up that might violate these guidelines?

Take it down and email the partner team at support@uvettd.com to let them know. Self-reporting is always treated more favorably than a third-party report or audit finding. Don't wait — the sooner problematic content is removed, the lower the risk for both of you.

Can I share my personal CAMERA Method™ Report results publicly?

You can describe your experience with the evaluation process in general terms. Publishing specific report outputs in ways that imply others will get the same results is a prohibited before/after claim. When in doubt, focus on what the process was like, not what it concluded.

Still need help? Contact us at support@uvettd.com or use the in-app help widget.